Wednesday, April 13, 2011

Become a Personal Jewelry Artist

You love to make jewelry but don’t like the impersonal process of making it for a retail outlet, ending up in the hands of “random people.”  How about switching gears and put your shingle out as a “Personal Jewelry Artist” with a tag line something like: “Custom-made jewelry you can afford!”  If you do this, you can build your client list of repeat customers, genuinely and uniquely create pieces that are just perfect for the person, and then be there whenever they need a repair or when they have a friend needing a piece or two.

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